Wednesday, March 12, 2008

Jeans Authenticity--continous project

This is the start of my new project for our beloved jeans.

This project aims to identify the characteristic of the jeans that will vouch the authenticity of the denim.

we already got one here:

Hi Levi,
Every `pair of Pepe jeans should have something called a ´busted
outseam´. This is on the inside of the jean all of the way down the
legs. The material is pressed and flattened (busted) to make the
´outseam ´look neater.
Every pair of pepe basics should also carry a red or black tablet
shaped slug with our logo on the outside left back pocket.


Trevor Lough
Art Director
Pepe Jeans London
Alfonso XII -36, 6izq
28014 Madrid
Spain
Tel: +34 91 3601843
Fax: +34 91 4297812


On 11 Mar 2008, at 07:19,
wrote:

> NAME: LEVI ALEGRE
> EMAIL: levi.alegre@up.edu.ph
>
> To whom it may concern, I have been very fond of jeans esp. pepe
> jeans. When i travel to different parts of the world, i try to buy
> jeans as my souvenir of my travel. From the purchases i had, i aslo
> had the chance to buy second hand/ used jeans. But i can not tell
> my self if the jeans im purchasing is authentic or not. Is there a
> way i can tell myself which is authentic Pepe jeans and which is
> not? hoping for your kind response and thanks in advance. Sincerely
> yours, lsalegre

(i have included everything for fun! ehhehehe!)

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